What’s the story? was founded by Ruth & Richard Palmer after their experience of turning an idea into a trading company with turnover in the millions. The company was based on a very special material called d3o, which Richard invented, and Ruth branded. This material is soft and flexible but on impact the intelligent molecules it contains lock together to spread the force. The result? Impact protection that is almost invisible.

"Storytelling was absolutely key to our success. It's what enabled us to raise funding in the millions, get 356 press citations and 12 TV appearances a year, win multiple awards, exhibit alongside NASA at Wired Next Fest, get into Time Magazine, and attract customers as coveted as Louis Vuitton, HEAD and Puma. When the product was coupled with a contagious story amplified across multiple media, d3o was both explosive and magnetic." Richard Palmer.

After experiencing amazing success with the use of compelling storytelling to sell their product, Richard & Ruth decided to use their experience to help other small businesses maximise the impact of brand storytelling to accelerate their growth too.

What's our story?