Ruth Palmer - Design
Ruth is the founder of What’s the story? and has seen the startup journey right through from conception to the reality of a company with turnover in the millions.
Ruth was VP Brand and Marketing for d3o for 8 years. d3o was founded in 2001 and came to be known in the sports industry as the technology for impact protection. The d3o brand was the central part of the business strategy ensuring that products that contained it held more consumer value. This was so successful that large sports brands were prepared to pay a brand licence to use the d3o logo on their products.
Ruth has worked with brands as varied as HEAD, Puma, Louis Vuitton, Scott Sports and startups like Armadillo Scooter Wear and Tech 21. At the end of her time at d3o she was securing 360 press and blog citations and 12 TV appearances a year. She managed and designed all trade shows, communications, product development, worked with customer on co-marketing campaigns, built internal systems and teams, built projections and anything else that happened to pop up the the chaotic environment that is a startup!
What's our story?
Trade mark & IP
Web & digital